Sunday, September 24, 2006

Online Radio Listenership Up, Up, Up... But we still listen to ads on regular radio?

FMQB reports that internet radio listenership is up once again, with YahooMusic/Launch coming out on top.

BUT

Arbitron concludes that 92 percent of listeners will continue to listen to commericals.

Does anyone else think these studies are kinda... contradictory? Or are we just too lazy to change the channel.

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