Yo Quiero Mi MTV

Washington Post reports that MTV's "MTV Espanol" is expanding to reach 55 percent of Latin households by the end of the year. Particularly interesting is the partnership with Walmart, which will have a special branded music section in stores. What this all signals is the growing Hispanic/Latin market's affect on the American mainstream, and competition for such. Since the Hispanic/Latino population will comprise a quarter of the United States by 2050, companies are scrambling to create brand loyalty now and reap the benefits for future generations. If you haven't already, it's time to read up on Rock En Espanol!